Snafu Marketing Posted by Aaron on September 16th, 2008 | Filed under marketing
No matter how well you plan, sooner or later, something’s not going to go as you planned. And sometimes, those things might affect your customers. When your day comes, you can hide in a corner and hope they didn’t notice, or you can turn the snafu into a marketing opportunity. Things going wrong can be the perfect chance to remind your customers that you appreciate their business. Take a look at the email below I received earlier today from Road Runner Sports:
Aaron,
You deserve the BEST shopping experience at roadrunnersports.com. But, we really let you down last week. We’re in the midst of some exciting site enhancements to make your shopping experience better than ever. Unfortunately, we encountered some bumps along the way that have since been ironed out. When you visit our site now, you’ll get the shopping experience you deserve.
Last week, you received an amazing offer, and you may have encountered issues placing your order. Please accept our sincerest apologies.
We have extended your offer for FREE SHIPPING & 10% OFF your order of $125 or more. You’re free to take advantage of this great offer until midnight Thursday 09/18/08.
Please give us another chance to make you feel great!
Visit the Site >>Warmest regards,
Your Customer Experience Team
Road Runner Sports