You know those tiny links on the bottom of most websites to things like “disclaimers” and “terms of use”? Nobody ever reads them, right? Well, what happens when someone actually does read them? For most of us, your site visitor will be treated to a very boring and confusing page. There’s a good chance that if they ended up on your disclaimer page, they’re going to run for the hills as fast as possible.

If every customer interaction is a brand experience, an experience that sends your customers running for the hills is not a good thing.

Now imagine a world where customers not only read your ‘disclaimer’, but enjoyed reading it, and then forwarded it on to a friend. Sound crazy? The Valorem Law Group lives in such a world. Don’t believe me? Take a look at their disclaimer page. Not only do you learn what they’re disclaiming, you also get a sense of their brand. You might even chuckle.

This entry was posted on Thursday, September 25th, 2008 at 12:19 pm and is filed under Brand. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.